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Marketing digital
El marketing digital es la aplicación de todas las estrategias y técnicas de marketing tradicional en el entorno online (medios digitales e internet). Desde la irrupción de la web 2.0, este nuevo enfoque de marketing permite recibir retroalimentación o feedback de manera mucho más inmediata por parte de los usuarios y consumidores de marcas, así como desarrollar acciones y campañas mucho más rápidas y directas. Las acciones de marketing online buscan la captación de consumidores y la influencia sobre sus hábitos de compra para así gestionar el éxito y notoriedad de una marca.
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